October 18, 2016

As we enter the busiest season of giving, remember how essential it is to get first-time donors to make another gift. Retaining current donors is far more cost-effective than acquiring new ones.

So, as you plan out your year-end mailings and wrap-up your events, make sure you really wow those first-time donors, whatever the gift amount! Number one is thanking them (not just sending a tax receipt) in a timely manner. Lay out a plan to acknowledge donors of different levels—a personal phone call, letter, card, survey, email, acknowledgement on social media, and/or welcome packages are all great options!

Figure out what might be most effective for your organization and your donors and tweak it each year accordingly.

Best regards from the Fladeboe Team

Auction Tip

Raise Those Paddles

Many of our clients ask us whether using bidder paddles (“on a stick”) or bidder cards (no “stick”) is really necessary for the live auction. Bidders can just raise their hands, right?

It’s true raising hands can work. However, we’ve found having a bidder paddle or card really makes a difference in an auction. Practically, a bidder card is much easier for an auctioneer to see than a hand. Once an item is sold, it is very easy to record who won the item. All the auctioneer has to do is call out the bidder number and winning amount. The same applies to a fund-a-need – it’s easy to identify guests pledging at each level by calling out their bidder numbers.