October 18, 2016
As we enter the busiest season of giving, remember how essential it is to get first-time donors to make another gift. Retaining current donors is far more cost-effective than acquiring new ones.
So, as you plan out your year-end mailings and wrap-up your events, make sure you really wow those first-time donors, whatever the gift amount! Number one is thanking them (not just sending a tax receipt) in a timely manner. Lay out a plan to acknowledge donors of different levels—a personal phone call, letter, card, survey, email, acknowledgement on social media, and/or welcome packages are all great options!
Figure out what might be most effective for your organization and your donors and tweak it each year accordingly.
Best regards from the Fladeboe Team