September 21, 2016
We mentioned in our previous post that people don’t always do what they say they will. We don’t always do good when we feel good, either.
Fundraisers often feel the need to provoke positive feelings, like happiness. Maybe sadness, but often with a happy ending. While these are powerful feelings and can often elicit action, the emotions of fear, anger, and disgust are also powerful.
Don’t shy away from these “negative” feelings. If that is your story of your cause, tell it. When people feel strongly, whether positive or negative, they are more likely to donate. Often the most controversial or uncomfortable story can incite the biggest boon for your cause.
Here is a great post that discusses this phenomenon a little more and gives some examples on how to use emotional appeals.
Best regards from the Fladeboe team