September 21, 2016

We mentioned in our previous post that people don’t always do what they say they will. We don’t always do good when we feel good, either.

Fundraisers often feel the need to provoke positive feelings, like happiness. Maybe sadness, but often with a happy ending. While these are powerful feelings and can often elicit action, the emotions of fear, anger, and disgust are also powerful.

Don’t shy away from these “negative” feelings. If that is your story of your cause, tell it. When people feel strongly, whether positive or negative, they are more likely to donate. Often the most controversial or uncomfortable story can incite the biggest boon for your cause.

Here is a great post that discusses this phenomenon a little more and gives some examples on how to use emotional appeals.

Best regards from the Fladeboe team

Auction Tip

Raise Those Paddles

Many of our clients ask us whether using bidder paddles (“on a stick”) or bidder cards (no “stick”) is really necessary for the live auction. Bidders can just raise their hands, right?

It’s true raising hands can work. However, we’ve found having a bidder paddle or card really makes a difference in an auction. Practically, a bidder card is much easier for an auctioneer to see than a hand. Once an item is sold, it is very easy to record who won the item. All the auctioneer has to do is call out the bidder number and winning amount. The same applies to a fund-a-need – it’s easy to identify guests pledging at each level by calling out their bidder numbers.