July 1, 2016
Summer is often a slower time for donations, so it’s a great time to polish up your follow-up plan – one for all types of donors and all types of situations. People who attend an event but do not donate should receive a different follow-up than someone who donates. Someone who gives online should receive different follow-up than someone who gives through the mail.
Follow-up can be as simple as an email, or as personal as a phone call. The best plan includes a variety of touchpoints: email, newsletter, social media, phone call, and/or letter.
There are unlimited ways to customize your follow-up procedures. Remember that it’s always about the donor (not about you or your organization), so create an experience based on the their perspective. Whatever you do, make sure you welcome people into the organization authentically, offer additional ways to get involved, request feedback, and establish an ongoing relationship.
Best regards from the Fladeboe Team