July 1, 2016

Summer is often a slower time for donations, so it’s a great time to polish up your follow-up plan – one for all types of donors and all types of situations. People who attend an event but do not donate should receive a different follow-up than someone who donates. Someone who gives online should receive different follow-up than someone who gives through the mail.

Follow-up can be as simple as an email, or as personal as a phone call. The best plan includes a variety of touchpoints: email, newsletter, social media, phone call, and/or letter.

There are unlimited ways to customize your follow-up procedures. Remember that it’s always about the donor (not about you or your organization), so create an experience based on the their perspective. Whatever you do, make sure you welcome people into the organization authentically, offer additional ways to get involved, request feedback, and establish an ongoing relationship.

Best regards from the Fladeboe Team

Auction Tip

Raise Those Paddles

Many of our clients ask us whether using bidder paddles (“on a stick”) or bidder cards (no “stick”) is really necessary for the live auction. Bidders can just raise their hands, right?

It’s true raising hands can work. However, we’ve found having a bidder paddle or card really makes a difference in an auction. Practically, a bidder card is much easier for an auctioneer to see than a hand. Once an item is sold, it is very easy to record who won the item. All the auctioneer has to do is call out the bidder number and winning amount. The same applies to a fund-a-need – it’s easy to identify guests pledging at each level by calling out their bidder numbers.