August 18, 2016
Hopefully your events went well and you have some energy left to regroup before the fall fundraising season starts.
Remember that the most important thing in all of fundraising is the donor. You can have the best, most diverse fundraising plan that includes email, direct mail, and social media, but if you haven’t thought about the donor through it all, your fundraising will fall flat.
How do you know if you are focusing on the donor? First, look at fundraising research that is based on results. Surveys can be insightful, but often what donors say they will do is not what they actually do. Base your fundraising strategies on sound data and then do your own testing to see what works best for your organization!
Second, use the word “you” often! Write about how great the donor is—they make the miracles in your organization happen. Here is a great look at the progression of good, donor-focused fundraising copy.
Best regards from the Fladeboe Team