August 18, 2016

Hopefully your events went well and you have some energy left to regroup before the fall fundraising season starts.

Remember that the most important thing in all of fundraising is the donor. You can have the best, most diverse fundraising plan that includes email, direct mail, and social media, but if you haven’t thought about the donor through it all, your fundraising will fall flat.

How do you know if you are focusing on the donor? First, look at fundraising research that is based on results. Surveys can be insightful, but often what donors say they will do is not what they actually do. Base your fundraising strategies on sound data and then do your own testing to see what works best for your organization!

Second, use the word “you” often! Write about how great the donor is—they make the miracles in your organization happen. Here is a great look at the progression of good, donor-focused fundraising copy.

Best regards from the Fladeboe Team

Auction Tip

Raise Those Paddles

Many of our clients ask us whether using bidder paddles (“on a stick”) or bidder cards (no “stick”) is really necessary for the live auction. Bidders can just raise their hands, right?

It’s true raising hands can work. However, we’ve found having a bidder paddle or card really makes a difference in an auction. Practically, a bidder card is much easier for an auctioneer to see than a hand. Once an item is sold, it is very easy to record who won the item. All the auctioneer has to do is call out the bidder number and winning amount. The same applies to a fund-a-need – it’s easy to identify guests pledging at each level by calling out their bidder numbers.