March 11, 2016
Trust is a basic part of any relationship, but it is especially important in fundraising. Building trust with your donors is essential.
Building trust means following up with donors in a timely manner, exceeding their expectations and getting to know them as individuals. When you do this well, you are building an authentic relationship—one in which your donor (no matter the size of their gift) feels a real connection to your organization.
This post by Jeff Schreifels from Veritus Group “How to Build Trust with your Donors” is geared toward major gift donors, but fully applies to all donors. When it comes to lower level donors, you can still be personal in your communication by segmenting your donors into groups that make sense for your organization.
Best regards from the Fladeboe Team