March 11, 2016

Trust is a basic part of any relationship, but it is especially important in fundraising. Building trust with your donors is essential.

Building trust means following up with donors in a timely manner, exceeding their expectations and getting to know them as individuals. When you do this well, you are building an authentic relationship—one in which your donor (no matter the size of their gift) feels a real connection to your organization.

This post by Jeff Schreifels from Veritus Group “How to Build Trust with your Donors” is geared toward major gift donors, but fully applies to all donors. When it comes to lower level donors, you can still be personal in your communication by segmenting your donors into groups that make sense for your organization.

Best regards from the Fladeboe Team

Auction Tip

Raise Those Paddles

Many of our clients ask us whether using bidder paddles (“on a stick”) or bidder cards (no “stick”) is really necessary for the live auction. Bidders can just raise their hands, right?

It’s true raising hands can work. However, we’ve found having a bidder paddle or card really makes a difference in an auction. Practically, a bidder card is much easier for an auctioneer to see than a hand. Once an item is sold, it is very easy to record who won the item. All the auctioneer has to do is call out the bidder number and winning amount. The same applies to a fund-a-need – it’s easy to identify guests pledging at each level by calling out their bidder numbers.