July 5, 2012
We hope you are enjoying summer!
When crafting stories for your donors, you may need to craft different stories for different donors. Another key to fundraising success is segmenting your database. There are endless ways to segment: program interest, demographic, giving level, etc. The only way to know what works best for your organization is to begin testing. Then do it again! (And don’t forget your email lists, too.)
Your fundraising software provider is a good place to get you started. If they can’t help, here are 5 5 good guidelines from Mal Warwick good guidelines from Mal Warwick.
There’s no one-size-fits-all equation. Yet, it’s worth the effort!
Happy July from the Fladeboe team
May 3, 2012
Post-event communication to your donors is a great way to thank and further engage them. Depending on the event (and the size of your fundraising team), consider sending an email. Include a story or a short video. Tell them how their gift made a difference. Don’t have a system to email donors? Think seriously about getting one.
In the meantime, include event wrap-up details on your website and in your regular newsletter. Consider sending a postcard specifically to event supporters. Invite them to become further involved in your organization: offer volunteer opportunities, invite them to “like” your Facebook page, invite them to provide feedback about the event, etc.
Segment your lists. And don’t forget sponsors, in-kind donors, and volunteers.
Best regards from the Fladeboe team