News & Insights

Be Refreshing

 September 6, 2012

As you begin your year-end fundraising efforts, there are countless things to consider: theme, segments, timeline, multi-channel strategy, who will sign the letter, etc.

This post by Shannon Doolittle brings some fun into the process. First, thanking your donors is the groundwork for any successful (non-acquisition) appeal. Here she writes "22 delightful ways to say thank you."

Additionally, this is a great strategy to bring into writing the appeal. Take Shannon's advice and " imagine you’re writing a note to your BFF." Be conversational. It's refreshing.

Best regards from the Fladeboe team

 

Packaging

August 2, 2012

Summer is flying by and we’ll soon all be in our busy fall seasons.

As you’re procuring items for your silent and live auctions, keep this tip in mind:  You may receive some less desirable donations, yet you may want to think twice about packaging these items with similar items for your auctions. Roger Dooley, marketing consultant, blogs about the danger behind bundling items in hopes to increase the value for consumers.

We found this very interesting and useful research to consider!

Best regards from the Fladeboe team

 

 

Telling Your Story

May 31, 2012

Thank you to all the incredible organizations that we’ve partnered with this spring!  You make a meaningful difference in the community.

Our goal at Fladeboe Auctions is not only to help you plan a successful event, but to truly connect people to your mission and inspire them to give. The first step in inspiring people to give is to tell your story. Move them with your passion. Storytelling is the basis of all successful fundraising. Nonprofit marketing consultant, Pamela Grow, has eight great tips to get you started.

As always, please contact us with any questions you have about events and fundraising. We are here to be a resource for you.

Best regards from the Fladeboe team

 

 

Segment

July 5, 2012

We hope you are enjoying summer!

When crafting stories for your donors, you may need to craft different stories for different donors. Another key to fundraising success is segmenting your database. There are endless ways to segment: program interest, demographic, giving level, etc. The only way to know what works best for your organization is to begin testing. Then do it again! (And don’t forget your email lists, too.)

Your fundraising software provider is a good place to get you started. If they can’t help, here are 5 5 good guidelines from Mal Warwick good guidelines from Mal Warwick.

There’s no one-size-fits-all equation. Yet, it’s worth the effort!

Happy July from the Fladeboe team

 

 

Engage Event Supporters

May 3, 2012

Post-event communication to your donors is a great way to thank and  further engage them. Depending on the event (and the size of your fundraising team), consider sending an email. Include a story or a short video. Tell them how their gift made a difference. Don’t have a system to email donors? Think seriously about getting one.

In the meantime, include event wrap-up details on your website and in your regular newsletter. Consider sending a postcard specifically to event supporters. Invite them to become further involved in your organization: offer volunteer opportunities, invite them to “like” your Facebook page, invite them to provide feedback about the event, etc.

Segment your lists. And don’t forget sponsors, in-kind donors, and volunteers.

Best regards from the Fladeboe team

 

 

Auction Tip

Raise Those Paddles

Many of our clients ask us whether using bidder paddles (“on a stick”) or bidder cards (no “stick”) is really necessary for the live auction. Bidders can just raise their hands, right?

It’s true raising hands can work. However, we’ve found having a bidder paddle or card really makes a difference in an auction. Practically, a bidder card is much easier for an auctioneer to see than a hand. Once an item is sold, it is very easy to record who won the item. All the auctioneer has to do is call out the bidder number and winning amount. The same applies to a fund-a-need – it’s easy to identify guests pledging at each level by calling out their bidder numbers.