August 22, 2013
Humans crave new, interesting information. It makes us happy. When we are happy, we want to make others happy.
We are more likely to read a letter or email if it looks unusual. A surprising and witty catch phrase will make us read on. On the flipside, we will toss aside and tune out the predictable. Tom Ahern hits on some great points in his recent newsletter.
As fundraisers this valuable information is applicable to every aspect of fundraising, from annual appeals to keynote speakers. If you successfully pique a donor’s interest by giving them something surprising, they will feel happy and eager to help. So, can the conventional jargon and give your audience a pleasant surprise!
Best regards from the Fladeboe team