News & Insights

Surprise

August 22, 2013

Humans crave new, interesting information. It makes us happy. When we are happy, we want to make others happy.

 

We are more likely to read a letter or email if it looks unusual. A surprising and witty catch phrase will make us read on. On the flipside, we will toss aside and tune out the predictable. Tom Ahern hits on some great points in his recent newsletter.

As fundraisers this valuable information is applicable to every aspect of fundraising, from annual appeals to keynote speakers. If you successfully pique a donor’s interest by giving them something surprising, they will feel happy and eager to help. So, can the conventional jargon and give your audience a pleasant surprise!

Best regards from the Fladeboe team

 

Kick-Start Year End

July 10, 2013

Building off of last month's post about an integrated fundraising plan, here's more to help get your organization in gear before the end of the year.

Getting a solid start on your fundraising now will not only streamline the process during one of the busiest times of year for fundraisers, but also ensure your donors feel connected to your cause and, most importantly, donate!

See how Marc Pitman, fundraising expert, lays out a plan here . It is a brilliantly straightforward strategy: 1) draft your letters now, 2) reinforce them with social media, and 3) get volunteers involved. Follow these guidelines and you'll see great improvements in your fundraising results!

Best regards from the Fladeboe team

 

Listen

May 16, 2013

Communicating with donors in a timely, efficient, and authentic manner is one of the biggest challenges fundraisers face. Yet, this is exactly what we need to do to foster a growing relationship.

Communication is a two-way street. Keep donors informed of where their investment is going, as well as expressing gratitude. Then listen. Why do they support the organization? Would they like more from you?

 

There is no quick, mass-producible way to do this if it’s to be authentic and effective. It’s a personal outreach to an individual. Make it part of your weekly practice and it will get easier. Here’s here's how Pamela Grow did it.

Best regards from the Fladeboe team

 

Integrate

June 13, 2013

Now is a great time to revisit your organization’s fundraising plan. When revising your plan, make sure to consider all print and digital materials, including marketing materials, newsletters, social media, events, and emails.

Write about your next event in your monthly newsletter, post about it on Facebook, then send a follow-up email after the event.

Craft your message for each audience, but keep it unified. Decide how will you move any newly acquired donors into amultichannel appeal process. Integrating all aspects of your donor and marketing communications is vital to fundraising success!

Best regards from the Fladeboe team

 

Say Thanks

March 14, 2013

It sounds cliché, but fundraising really is relationship-building. Accordingly, we cannot overstate the importance of an authentic and timely “thank you” to your donors.

Take time to streamline your acknowledgement process in order to effectively communicate gratitude to each donor. Segment your thank you letters as you would your appeals. View them as more than a tax receipt, and write them as if you're writing to a friend.

Here’s a wonderful template and some important tips to get you started!

Best regards from the Fladeboe team

 

Auction Tip

Raise Those Paddles

Many of our clients ask us whether using bidder paddles (“on a stick”) or bidder cards (no “stick”) is really necessary for the live auction. Bidders can just raise their hands, right?

It’s true raising hands can work. However, we’ve found having a bidder paddle or card really makes a difference in an auction. Practically, a bidder card is much easier for an auctioneer to see than a hand. Once an item is sold, it is very easy to record who won the item. All the auctioneer has to do is call out the bidder number and winning amount. The same applies to a fund-a-need – it’s easy to identify guests pledging at each level by calling out their bidder numbers.