February 20, 2014
Donor retention and donor-centricity go hand-in-hand and should always be in the forefront of a fundraiser's mind. Every marketing piece that goes into a mailbox or inbox should consider the donor’s perspective. Tom Ahern, fundraising communication guru, described it well when he said to keep donors giving you only have to connect two dots: the donor and the outcome that this donor can realize through their gift. Your organization is a means to an end for the donor.
One place it's easy to be utterly donor-centric is in your annual report. Take advantage of this opportunity to pour out your gratitude for your donors! Need inspiration? Click here for a beautifully creative and moving "gratitude" report by CODE.
Show your donors lots of love this year. You won't regret it!
Best regards from the Fladeboe team