June 19, 2014
Many organizations struggle with the number of mailings to send to donors. The experts often recommend sending more mail than fundraisers feel comfortable with; after all, we don’t like receiving that much mail -- why would our donors?
When a donor complains about getting too much mail, fundraisers usually apologize and then remedy the problem so they will get less mail in the future. This post gives an alternative response and a fantastic opportunity to impart your passion and urgency for your cause: “We send the amount of mail we do because our cause is urgent. If we sent less, more needs would go unmet.”
That’s not to say you shouldn’t reduce mailings if a donor asks. Indeed, you should. But, use this as an opportunity to let your donor know exactly why you send as much mail as you do. It might just be the spark that donor needed to become further engaged!
Best regards from the Fladeboe team
April 17, 2014
Summer is the season for many types of events--runs, walks, golf tournaments, and more. Many new and potential donors will cross your threshold over the next few months. Take advantage of these opportunities by making their first impression unforgettable.
Put yourself in your guest's shoes. Invitations should be compelling and include all the necessary information about the event. Use social media to create enthusiasm leading up to the event. On the day of, ensure there are plenty of well-trained volunteers to help things run smoothly.
Acknowledgements and wrap-up communication should be just as well-planned and personal. Harness the momentum from the event to get people to commit to next year's event. Or make a donation!
Last, but not least, your mission should be front and center throughout the event. Take every opportunity for story-telling. Your goal is to make people feel part of your organization, so they will want to come back again and again.