February 25, 2015
What does it mean to be donor-centric? Putting your donor at the center of your organization, for without them your organization would not exist!
Personalizing your communications is a great starting point. Use their preferred name and send them specific information about the program(s) that they are passionate about. And whenever possible, give the donor credit. One simple word can do this: You.
“YOU make it possible for us to offer award-winning educational programs!” Etc.
Areas to consider increasing donor-centricity would be acknowledgements, appeals, newsletters, events, website, annual reports, emails, and/or social media. Each of these is ripe with opportunity to make your donor feel appreciated and engaged.
Pick one to overhaul and give your donor some extra love this year. You won't regret it!
Best regards from the Fladeboe team