News & Insights

Donor Love

February 25, 2015

 

What does it mean to be donor-centric? Putting your donor at the center of your organization, for without them your organization would not exist!

 

Personalizing your communications is a great starting point. Use their preferred name and send them specific information about the program(s) that they are passionate about. And whenever possible, give the donor credit. One simple word can do this: You.

 

“YOU make it possible for us to offer award-winning educational programs!” Etc.

 

Areas to consider increasing donor-centricity would be acknowledgements, appeals, newsletters, events, website, annual reports, emails, and/or social media. Each of these is ripe with opportunity to make your donor feel appreciated and engaged.

 

Pick one to overhaul and give your donor some extra love this year. You won't regret it!

 

Best regards from the Fladeboe team

Start Fresh

January 14, 2014

 

It’s a new year and the perfect time to start fresh. A great place to focus on improvements is with your acknowledgement process.

The thank-you is often not given the attention it's due, yet it can be the first step in aiding donor retention. Retention is #1 in fundraising success!

This is your chance to communicate with your donor on a more personal level and to further engage them. Make sure everything about your process is tip-top, from timing (within 24-48 hours) to personalization (create specific lists).

 

And remember this is the perfect time to boast about the donor, not your organization. For more recommendations on creating a stellar thank you letter, review the “Anatomy of a Thank You Letter” by Claire Axelrad.

 

Best regards from the Fladeboe Team

 

Connect

October 15, 2014

 

As you begin crafting your year-end appeal letter, take a close look.

 

Telling a heartfelt story will be far more powerful than peppering donors with statistics. Write your letter like you are writing to an old friend and giving your friend a clear way to help.

 

Keep in mind that emotions rule in fundraising! Your goal with every communication to a donor or potential donor should be to connect with them on a personal level. If you do this, your fundraising will flourish.

 

Best regards from the Fladeboe Team

 

Follow-Up

December 4, 2014

Your appeals are sent and your events are done. Now what?

While it would be nice to just sit back and wait for the money to come rolling in, make sure you have a solid plan for following up with donors and for folks who attended your event. Both donors and non-donors need to get some type of follow-up communication.

In addition to a prompt acknowledgement letter, your follow-up plan could include an email, newsletter, phone call, or survey. Better yet, use a variety of methods! Show donors that you have done what you said you would with their donation, and engage event attendees who may not have donated yet.

Build on the momentum from this holiday season and ensure that people stay engaged long into the future!

Best regards from the Fladeboe team

 

Revitalize

September 4, 2014

The summer is coming to a close, and this is the time we set our sights on the busy end-of-year-fundraising.

It’s not difficult to get caught up in the day-to-day tasks and lose sight of why we do what we do. Losing the passion for our mission can be catastrophic for our fundraising goals, and a  lack of enthusiasm can seep into our work.

 

If you find your enthusiasm waning, pick up the phone to call and thank a donor today. You will be glad you did.

 

And before the hustle and bustle of the holiday season, follow these fantastic tips to revitalize your passion for fundraising!

Best regards from the Fladeboe team

 

Auction Tip

Raise Those Paddles

Many of our clients ask us whether using bidder paddles (“on a stick”) or bidder cards (no “stick”) is really necessary for the live auction. Bidders can just raise their hands, right?

It’s true raising hands can work. However, we’ve found having a bidder paddle or card really makes a difference in an auction. Practically, a bidder card is much easier for an auctioneer to see than a hand. Once an item is sold, it is very easy to record who won the item. All the auctioneer has to do is call out the bidder number and winning amount. The same applies to a fund-a-need – it’s easy to identify guests pledging at each level by calling out their bidder numbers.