December 16, 2015
It’s not too late to continue your fundraising efforts for this year. You’ve likely sent all your snail mail fundraising letters, but don’t forget email!
Online fundraising increases every year, so make sure you give donors an easy way to give online. Make sure your “Donate” button is prominent on your website and make the donation form super simple. Use social media to share inspiring stories and include a link to donate.
Additionally, send emails to folks who haven’t yet donated and ask them to make a gift! Here’s a short video from Movie Mondays and Steven Screen on exactly how to send those final important emails!
Happy holidays from the Fladeboe Team
October 7, 2015
Donor retention is one of the biggest challenges nonprofit fundraisers face. Organizations often get many new donors during events and other campaigns throughout the year, yet then they never donate again.
A simple and effective tool to increase retention is to create a monthly giving program. When you give donors an easy opportunity to give regularly, they often give more than they would otherwise. The average donor might write a one-time check for $100, but if asked to sign up through your monthly giving program, that same donor may give $20 per month--or $240 per year!
The idea behind monthly giving is simple, but the execution needs to be thorough. Make sure you create a formal program that includes acquisition, tracking, follow-up, and acknowledgement. Here’s some guidance and a template from Pamela Grow.
Remember, these donors often have great potential to become life-long or bequest donors. Make sure they feel appreciated!
Best regards from the Fladeboe Team