September 21, 2016
We mentioned in our previous post that people don’t always do what they say they will. We don’t always do good when we feel good, either.
Fundraisers often feel the need to provoke positive feelings, like happiness. Maybe sadness, but often with a happy ending. While these are powerful feelings and can often elicit action, the emotions of fear, anger, and disgust are also powerful.
Don’t shy away from these “negative” feelings. If that is your story of your cause, tell it. When people feel strongly, whether positive or negative, they are more likely to donate. Often the most controversial or uncomfortable story can incite the biggest boon for your cause.
Here is a great post that discusses this phenomenon a little more and gives some examples on how to use emotional appeals.
Best regards from the Fladeboe team
July 1, 2016
Summer is often a slower time for donations, so it’s a great time to polish up your follow-up plan – one for all types of donors and all types of situations. People who attend an event but do not donate should receive a different follow-up than someone who donates. Someone who gives online should receive different follow-up than someone who gives through the mail.
Follow-up can be as simple as an email, or as personal as a phone call. The best plan includes a variety of touchpoints: email, newsletter, social media, phone call, and/or letter.
There are unlimited ways to customize your follow-up procedures. Remember that it’s always about the donor (not about you or your organization), so create an experience based on the their perspective. Whatever you do, make sure you welcome people into the organization authentically, offer additional ways to get involved, request feedback, and establish an ongoing relationship.
Best regards from the Fladeboe Team